U.S. Market Entry & Growth for Luxury Brands
Giovanelli Consulting supports international luxury brands in entering and expanding within the United States market through a combination of strategic planning, business development, and operational execution.
Based in New York, we work with companies across jewelry, accessories, beauty, and lifestyle sectors to establish a strong and sustainable U.S. presence.
The following selected projects highlight our approach to U.S. market entry, retail development, trade show strategy, logistics, and operational infrastructure.
Case 1 — Luxury Jewelry Brand | U.S. Market Entry Strategy
Objective
Establish a structured wholesale presence in the United States.
Challenge
No existing U.S. distribution, limited knowledge of pricing strategy, and no direct access to American retailers.
Strategy by Giovanelli Consulting
• Defined U.S. pricing and margin structure
• Identified target retailers and distribution channels
• Structured market entry through trade shows and direct outreach
• Refined brand positioning for U.S. buyers
Execution
• Coordinated New York showroom presence
• Managed participation in leading U.S. trade shows
• Oversaw buyer meetings, follow-ups, and sales support
Results
• Secured initial retail accounts within first 3 months
• Generated recurring wholesale orders
• Established long-term U.S. distribution
Case 2 — Multi-Brand Retail Pop-Up | New York
Objective
Launch a multi-brand retail activation in New York during peak holiday season.
Challenge
Coordinate over 20 international brands within a single retail environment while ensuring consistency in positioning, pricing, and customer experience.
Strategy by Giovanelli Consulting
• Developed retail concept for multi-brand positioning
• Structured pricing alignment across brands
• Designed in-store customer experience
• Planned marketing and promotional activities
Execution
• Secured prime Manhattan retail location
• Managed full store setup, staffing, and operations
• Coordinated payment systems and reporting
• Oversaw daily sales activities and promotions
Results
• Delivered strong direct-to-consumer sales performance
• Increased brand visibility in the U.S. retail market
• Created a scalable model for future retail activations
Case 3 — International Jewelry Event | New York
Objective
Develop a large-scale jewelry event in New York to promote international brands within the U.S. market.
Challenge
Coordinate over 40 companies while aligning institutional stakeholders and ensuring a cohesive, high-end presentation.
Strategy by Giovanelli Consulting
• Defined event positioning and structure
• Coordinated exhibitor strategy and presentation standards
• Developed buyer engagement approach
Execution
• Managed event operations in coordination with institutional partners
• Coordinated participation of 40+ brands
• Oversaw layout, setup, and on-site execution
Results
• Strengthened visibility of participating brands in the U.S.
• Created direct connections with buyers and industry professionals
• Elevated perception of international craftsmanship
Case 4 — Luxury Logistics & Fulfillment | United States
Objective
Build a logistics and fulfillment infrastructure for luxury brands operating in the U.S.
Challenge
Manage high-value goods, international shipments, returns, and repairs while maintaining compliance and efficiency.
Strategy by Giovanelli Consulting
• Designed logistics workflows for U.S. operations
• Structured processes for consignment, returns, and repairs
• Integrated customs optimization and duty drawback strategies
Execution
• Managed secure storage and inventory systems
• Coordinated inbound and outbound shipments
• Oversaw repair handling and returns management
Results
• Reduced operational complexity for international brands
• Improved efficiency and cost control
• Enabled scalable U.S. logistics operations
Case 5 — Turnkey Office & Showroom Space | New York
Objective
Provide a fully operational workspace for international companies entering the U.S. market.
Challenge
Coordinate over 25,000 square feet of office and showroom space for multiple companies while maintaining efficiency and premium standards.
Strategy by Giovanelli Consulting
• Designed scalable workspace model for international brands
• Structured services to support daily operations
• Ensured flexibility for growing teams
Execution
• Coordinated setup of offices, desks, and meeting spaces
• Managed day-to-day operations and tenant services
• Provided turnkey infrastructure and support
Results
• Hosted 60+ companies in New York
• Enabled immediate operational readiness
• Reduced friction for U.S. market entry
Case 6 — Institutional Funding & Grant Applications
Objective
Support international brands in accessing funding programs for U.S. expansion.
Challenge
Prepare structured applications aligned with institutional requirements and timelines.
Strategy by Giovanelli Consulting
• Identified relevant funding opportunities
• Structured application strategy
• Prepared complete documentation
Execution
• Drafted and submitted applications
• Coordinated communication with institutions
• Ensured compliance with program criteria
Results
• Secured financial support for market entry
• Reduced initial investment burden
• Strengthened positioning with institutional partners
2025
New York
Strategic Partner for U.S. Expansion
Giovanelli Consulting acts as a strategic partner for international luxury brands seeking to enter and grow in the United States.
Through a combination of market entry strategy, retail development, trade show execution, logistics, and operational support, we provide a structured path to building a successful and scalable presence in New York and across the U.S. market.
Get In Touch
If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.