Who we are

Marco Giovanelli built his career on structure, discipline, and execution. With an engineering background and early experience in quality control roles in Italy, he developed a rigorous operational mindset before relocating to New York. There, managing a luxury showroom on Fifth Avenue, he entered the core of the American high-end market — understanding firsthand how positioning, service, and presentation define success in the United States.

In recent years, he has led the development of Italian brands entering and expanding in North America — primarily in jewelry, but also in accessories, leather goods, cosmetics, and travel-related businesses. From trade show strategy and pavilion development to retail activations, logistics, customer care, and large-scale pop-up environments on Madison Avenue, his work has combined vision with execution. Each project required coordination across institutions, vendors, buyers, and internal teams, transforming Italian craftsmanship into structured market presence.

Giovanelli Consulting reflects his entrepreneurial approach: direct, strategic, and results-oriented. The firm operates as a strategic arm for brands seeking intelligent growth in the U.S., integrating market insight, operational control, and hands-on implementation. The objective is not simply entry into the American market, but structured positioning, measurable development, and long-term credibility.

Accustomed to navigating complex scenarios, Marco Giovanelli operates with clarity in situations that require structure, discretion, and decisive coordination. From managing sensitive regulatory matters and institutional procedures — including interactions involving Italian governmental authorities — to resolving operational challenges across borders, he approaches each case with method and accountability. When projects require broader execution, he builds and leads tailored teams of young talents and seasoned professionals, assembling the right expertise around each client. The objective remains constant: deliver solutions that are efficient, credible, and aligned with the brand’s long-term strategy.

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